Spring 13 Advertorial Campaign

Our latest advertorial campaign was featured in Queensland Bride Spring 13. Showcasing signature Ella Moda styles, with a focus on lace details, embellishments and classic silhouettes. 

People's Choice Awards - Vote for Ella Moda!

The next installment of the People's Choice Awards - an easy and fun Facebook competition.

Featuring all the entries from the Queensland Brides Design Awards recently held at the Convention Centre in Brisbane, Facebook fans are now given the chance to have their say on which wedding dresses they think deserve a winning place. Casting your vote is simple, the gown with the most 'likes' wins.

Ella Moda featured a gown in each of the following categories:

For Bride Nouveau, we entered our SHARNA gown, a sweet, shorter style cocktail dress with a vintage inspired neckline detailed with appliqued lace. A full skirt completes this look for a bride looking for something fun, sassy and completely girly for her wedding day.

To vote for our SHARNA gown as the People's Choice for Bride Nouveau, click 'like' here.

The Couture category is always a favourite as designers are given the chance to really showcase their creativity. Ella Moda's ROYALLE gown is a white silk dupion creation with pleating detail. The main feature is a beautiful Swarovski crystal embellishment, placed asymmetrically on the bodice.

To vote for our ROYALLE gown as the People's Choice for Couture, click 'like'here.

A big thank you to our beautiful models from Tamblyn's and Sass Management.

People's Choice Awards - Like Ella Moda!

Queensland Brides Magazine is busy posting all of the gowns that were entered in the Design Awards. The idea is a Facebook People's Choice Awards. The dresses with the most likes win! 

Ella Moda had two entries in the Classique category, the first is the TARA gown, a beautiful fit and flare style of tulle with sequin leaves and beads, traditional and elegant. Click like and help us win the People's Choice award.

The SHARNA gown is our second entry and was awarded a Highly Commended by the panel of judges on the day. A lace bodice with dropped waist sits atop a romantic tulle and organza skirt. The SHARNA gown is all about fresh, youthful love and aims to ensure the bride makes a statement on her wedding day. Click like and help us win the People's Choice award.

Ella Moda featured in The Couture Collective on Queensland Bride

Queensland Bride magazine has featured Ella as part of as Couture Collective series, an insight into the inspirations behind couture wedding gowns.

For this feature, Ella spoke about the process behind Kateryna's beautiful custom-made gown. See the full article below.

With her family roots going back to dressmaking in Imperial Russia, Ella Stephenson has always been around workrooms full of beautiful fabric, beading and handmade gowns. With her label Ella Moda now garnering plenty of positive attention, Ella says she feels, “blessed that I get to do what I love every day ... making beautiful dresses for beautiful brides.” One of these beauties was Kateryna, who tried on 20 different gowns and originally had her hear t set on lace before finding ‘the one’ at Ella Moda’s Park Road showroom/workroom. 

How does this bride’s gown embody your label’s aesthetic? 

With the beautiful silk, fine details and hand finishes, this gown embodies the Ella Moda aesthetic of sophisticated romance, it is a classic silhouette with a few modern twists in the styling. It is luxurious, feminine yet customised for Kateryna to reflect her spirit.

Are there any key trends which you have featured in the gown’s design? 
There has been a move in haute couture back to embellishment and I feel this dress has that element with the embellishment through the sleeve and bodice. Asymmetric styles always give an interesting twist to a garment and have that ‘statement gown’ factor I keep seeing a lot on the couture catwalks.

Did the bride have any particular requirements for her dream gown? 

The bride wanted her gown to be made particularly for her, using good quality materials and expert craftsmanship therefore she opted for a local designer and dressmaker rather then ordering her dress overseas. Attention to detail was very important for her and she wanted her gown to be very flattering for her body shape as well as comfortable to wear for a whole day. She was very pleased with the results.

This gown was inspired by ... 
I am constantly inspired by beautiful fabrics and details. For this gown, inspiration led me towards the way the fabric looked so luxurious when hand rouched. Overall, a sense of romantic sophistication inspired the total design. 

Your best advice to girls looking for their dream gown? 
Like all things in life, being open and true to yourself is very important when looking for a wedding gown. Envision your dream gown but be open to possibilities. Consider all of the things you love and how these could be incorporated into a dress. Most of all, trust your instinct. It is an amazing moment when a bride tries on a dress in the salon and you can see she just knows it is right. Her whole face lights up. It is a beautiful moment. 

Ella Moda Bride | Kateryna in custom-made Ella Moda

Kateryna was looking for a gown that was hand-crafted with attention to detail in a style that suited her shape and personality. The end result was a beautiful dress made of ruched silk dupion with embellished floral details to suit the garden setting at Cherbon Waters.

Images courtesy of Yulia Photography.

Style Icon | Grace Kelly

As we start to put together some inspiration for our new collections, we are inspired by the grace and elegance of Grace Kelly. 

Ella Moda Bride | Maria in 'Angelynn'

Maria chose our Angelynn gown with its beautiful silk dupion fitted bodice with collar detail, embellished belt and textured A-line skirt. Straps were added to the design.

Ínspiration | Valentino

We are finally in our new salon and studio at Park Road, Milton! Unpacking our books, we found this Valentino tome from the exhibition at GOMA. Always so inspirational and the perfect reading material for our clients while they wait.

Here we share a few of our favourite gowns that constantly inspire us to make beautiful dresses.